Goodcall provides an AI phone agent that answers business calls, responds to FAQs, captures lead and intake details, books appointments through integrations (Google Calendar, Calendly, and others), and texts callers links or forms. Its flat per-agent monthly pricing with unlimited calls makes budgeting simple for small practices, and setup is genuinely self-serve — many owners have an agent live in under an hour. For therapy practices it covers the core failure mode (calls during sessions going to voicemail) at one of the lowest price points in the category. It is a horizontal small-business product rather than a healthcare specialist, so practices must configure privacy-appropriate scripts, verify current BAA availability for their use case, and define crisis-call handling explicitly. For basic after-hours coverage and lead capture, its price-to-capability ratio is hard to beat.